lovecape

A creative community approached us with a request to create a logo, select fonts, and develop a corporate identity and social media design.

lovecape organizes events in the fields of decorative arts, psychology, dance, music, and vocal workshops, as well as concerts and masterminds.

The symbol is based on a lighthouse and a heart—a lighthouse is often placed on the edge of a cape, guiding sailors. This correlates with what the love thought conveys—the desire to guide and inspire confidence in those who need it, who need support for their creativity.

Logo

At first, we tried using darker colors and simple graphics to make it easy to distinguish between different types of events—dance, music, decorative, mastermind, psychology.

Corporate identity and Social Media design concepts

For different types of events, we decided to use lighter background colors and dark, contrasting colors for the text. When we want to draw attention to a post, the background color becomes darker.

Color palette

We use simple geometric shapes which highlight the style of lovecape very favorably and will always look stylish and modern.

Corporate graphics

The work was completed within 3 weeks.