Encore

In the crowded landscape of the fitness industry, even small changes can have a big impact. When Encore, part of a larger sports corporation, unveiled streamlined brand visuals, they sought to distinguish themselves and communicate their refined vision.
We answered their call with a narrative approach, crafting a compelling story around
the logo’s journey. This wasn’t just about showcasing a new design; it was about creating an emotional connection. We depicted the logo’s creation, its transformative journey through various realms, and its eventual return, bringing a sense of renewal and purpose to the fitness world.

Our task was to embrace this event together and tell the story in a way only we could. We crafted a grand, beautiful narrative about the logo’s creation, its journey through various worlds, how those worlds transformed upon its arrival, and how, in the end, it returned to its home port—the fitness center—bringing everything into harmony. This is a story about birth, life, purpose, and values.

Task

During the project development, we held a series of client interviews to explore the brand’s values and philosophy, to create deep, visually striking concept directions. We then refined one of the initial concepts, developed a detailed art direction and a project script, and moved forward with bringing our vision to life.

Pre-Production

Sketches, storyboard creation, work on the style frames, animatic, final video rendering.

Production